Pre-Production

Behind the Scenes – Studio Video

Pre-production is essential for an effective video production. Think of it as the when, where, what, why and how of creating a video. While clients are always welcome to provide the pre-production, DTX Media offers a wide range services to help our clients create the best video possible. We can write the script, create a shot list or story board, cast talent, location scout and more. DTX Media can also provide other video production related services such as the models and actors, a makeup artist, props, and a studio (shown in the behind the scenes video above). Scroll down to see the process we follow when creating a video.

The Video Production Process

Often clients want a video but get stuck when it comes to describing what they want to us. While all videos are unique in their own way, here’s a short generic guide to help move along the pre-production process.

Target Audience

This is the most important part of the whole video production process. You must know who will watch the video and why you want them to watch it. You can imagine how the style of a video would be different when targeting employees, vs clients vs investors.

Purpose

Similar to the first, what is the purpose of the video and what do you want to communicate? Often things can be communicated in video with a simple shot, sometimes it needs to be explained with words. The best thing to do is list our key points to communicate in the video. A brief layout is helpful too.

Script Writing

This may sound daunting, but this doesn’t need to be fancy. Just write what you want the interviewee or narrator to say. We’ve found that a scripted interview makes for a substantially better video. No ‘ums’ or stutters and other imperfections. They can read a prompter off screen to look much more like an interview. With client testimonials, we’ll have the client approve the script first, but it’s always best to have them say exactly what you want! Most videos are best kept under 2.5 minutes. Read through the script and simplify if necessary. Send us the script to review before the shoot and we’ll help.

Shot List / Story Board

This step is completely optional, but is often helpful for creative directors, and very helpful in any video involving a detailed process. Again, nothing needs to be fancy. Here’s an example of a story board for a company profile video. Here’s an example of a story board for a training video.

Casting

Who will be speaking? This could be anyone from a sales person, to a designer, the CEO or a customer. We need to nail down who will be in the video. This can also be a narrator / voice over. Sometimes we need extras.. people who will not be speaking at all, but just having a fake phone conversation or driving a fork lift. It’s always good to let people know in advance that they will be filmed.

Location Management

Where do you want to shoot? Always aim for a location that’s visually appealing. Many times b-roll is necessary in restricted or secure locations, so advanced planning and clearance is required. If there are any safety protocols like steel toe boots, hard hards, goggles, etc. please let us know.

Equipment

gear and Props

Basic Professional Cameras (Sony a7III or comparable),Basic Professional Lenses (G / GM, L Series & Primes), Tripods with professional fluid video heads.

Audio (Wireless lav mic and or boom), Light Kit, Cinematic Motion Tools (SLR sized Gimbal or Slider), Teleprompter. Advanced and Cine Camera and Lenses such as the RED or ARRI, FS7 or c300 mkII,

 

Scheduling

Once we know what, who are where we’re shooting, the final question to answer is when. Usually the hardest part is getting everyone in the same place at the same time. Exterior shoots usually revolve around the sun. The “golden hour” is about an hour after sunrise and an hour before sunset, for aerials add an extra hour or two. With exterior shoots, always have a contingency plan for inclimate weather. We recommend never filming on a Monday as too many things can change over the weekend and it’s much harder to get ahold of people.

Crew

makeup artist, food designer, drone pilot, visual observer, DP, director, Interviewers, Assistant, gaffer

Filming

The bulk of your work is over! This is where we come in and expertly capture your vision while adding our own creative touch and visual expertise to create the best video possible for you within your budget.

Post Production

Content Here. Link to post page

Video Samples with Pre-Production by DTX Media

Sample 1 | Blackhawk Explainer Animation “Numbers”

Blackhawk

storyboard
script
casting
location
voiceover
music
stock

Story Board

text box

Script Writing

text box

Casting

hand model

Sample 2 | BeFlex Abs Product Video

DTX Media also created a customer testimonial, social media snippits

Script Writing
Story Boarding
Location and Prop Scouting
Models
Shooting original content
Lifestyle Action photo
Product photos
Post Production
Stock footage sourcing
Editing
Music
Voiceover

See our product portfolio here

Script & Story Board

DTX Media wrote the script from scratch and created the story board for the main video. We also wrote customer mini-testimonies for the models to recite for a separate video.

Model Casting

The Beflex Abs video and photo shoot required specifically fitness / bodybuilding models. The males with six packs and a female needed a flat toned stomach. DTX Media supplied three non-union models / actors for the shoot, as well as two children.

Supplying Props

DTX Media both scouted and reserved locations for the shoot, we also supplied the props. In this video, the biggest prop were the vehicles. We secured two SUVs, one with a light interior and one with a dark interior.

Sample 3 | Flip Phone Squad – Rap Music Video Parody

Flip Phone – Music Video Parody

Flip Phone “Making Of” – Behind the Scenes

Flip phone

stunt double

location

talent (grandma aunt, kids, )

shot list

props (gloves, phones, scuba gear, blue tape)

cameo,  michael jr